Tuesday, April 1, 2014

Bobby Jain Credit Suisse & Nintendo's Profitability

By Rob Sutter


On the surface, it's easy to write off Nintendo as one of the "big three" video game companies that seems to be in the most dire of straits. After all, the Wii U has not exactly sold tremendously like the PlayStation 4 and Xbox One has. While they seem to have the attention of the gaming audience in general, Nintendo's console does not seem to have that level of attention tied to it. This does not necessarily mean that business is down, though, as the idea of profits is one that Bobby Jain Credit Suisse can focus on.

Nintendo has a great amount of money to consider and it is stored in the bank in case of financial matters becoming too strenuous. This is a point that can be easily contrasted to not only Microsoft but Sony as well. For example, it was reported that Sony had to close down one of its office buildings for the sake of reducing costs. It's one of those matters that make the general public realize that there is more to these companies than simply the element of gaming.

Nintendo does not exactly have the distinction of being in the clear, though. You can make the argument that the 3DS has done very well in terms of the handheld market but what is it that can be said about the Wii U has far as home consoles are concerned? It's apparent that sales have not exactly been tremendous, even though software has come out from both Nintendo itself and third-party entities. I think that this goes to show that Nintendo's maintenance of a strong bank account has proven itself to be a smart move.

There is talk that Nintendo has, in American currency, $10.5 billion, which is a strong number when looking at Bobby Jain Credit Suisse. What this means is that, if Nintendo wanted, it would be able to go about making considerable losses during a few decades, at least. It's a great financial move to make, as names like Jain can support, but it is one that allows the company a considerable cushion. One can only imagine that this would allow more time to learn about the rapidly growing nature of the gaming industry without losses proving to be dire.

Nintendo may not have the best public standing and I am sure that many fans can say the same. The general public has shied away from its console, not only because of its lower level of power compared to the competition but the mistaken idea that the Wii U is nothing but an extension for the Wii. Nintendo had a rocky start but that does not necessarily mean that change cannot be seen. It's just a matter of the company taking the time to see what it has to do in order to stay competitive.




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