Benefit From Local Search Marketing
Local businesses can hugely benefit from the internet as part of their marketing. Have you thought how you can earn a share of that marketing budget? How can local search help customers and how can you provide internet marketing services to local businesses?
Around 40% of searches on Google include local content. People are more likely to search for "SomeTown Accountants" than just Accountants, if they are local to that town. Customers are changing how they find things, yet not many internet marketers have taken advantage of this growing trend in local search.
Customers are making local searches more frequently. Now we have mobile apps and there are 3 times as many mobile devices out there as PCs, you can see why. People use internet access to get information and to find local businesses. People no longer need to rummage through local papers and directories to find a product or service. They can more easily find what they want and get more information about local business, including a location map online.
Local searching is becoming the way customers behave, which is why local businesses need to include local search into their marketing strategy. They may not know how. So you can claim a share of their marketing budget. Google Plus alongside Google Maps offers easily learned ways to provide internet marketing services that will get local business ranking highly, quickly.
If you are an internet marketer, you have the opportunity to offer internet marketing services in a systemised way that can be used in any local area (worldwide). Provide the service the customer wants, build a relationship, get repeat business and ask for referrals. Local business associations provide a platform for promoting your services to local businesses in your area.
There is less competition for geographical keywords, so it is easier to offer your service. If your client needs the domain Accountants, you will be lucky to find accountants.co.uk or .com available, although you might be able to buy it from who ever has it currently registered at a fairly high price. If the domain you want is SomeTown Accountants there will be less competition for that, more chance of it being found by local customers and greater value to the local business. This is an easy and quick way to get your local business customer's website ranking highly on the major search engines.
Small to medium sized local businesses tend to have a modest marketing budget. If you can help proprietors get more leads, more prospects and better cash-flow into their businesses, they will pay you for your internet marketing services. Get results economically by outsourcing the work to the right people. 500 spent on a good outsourcer (the business does not necessarily know how to outsource internet services) can get you resources (e.g. an optimised website) the local business will gladly pay you a lot more for.
Internet marketing isn't core business for most local businesses. Many prefer to stick with what they are good at (e.g. carpentry, cooking). They need someone to deliver a cost effective internet presence that gets them more customers.
Get the right training. You can build a business providing services to local business as part of their overall marketing strategy.
Around 40% of searches on Google include local content. People are more likely to search for "SomeTown Accountants" than just Accountants, if they are local to that town. Customers are changing how they find things, yet not many internet marketers have taken advantage of this growing trend in local search.
Customers are making local searches more frequently. Now we have mobile apps and there are 3 times as many mobile devices out there as PCs, you can see why. People use internet access to get information and to find local businesses. People no longer need to rummage through local papers and directories to find a product or service. They can more easily find what they want and get more information about local business, including a location map online.
Local searching is becoming the way customers behave, which is why local businesses need to include local search into their marketing strategy. They may not know how. So you can claim a share of their marketing budget. Google Plus alongside Google Maps offers easily learned ways to provide internet marketing services that will get local business ranking highly, quickly.
If you are an internet marketer, you have the opportunity to offer internet marketing services in a systemised way that can be used in any local area (worldwide). Provide the service the customer wants, build a relationship, get repeat business and ask for referrals. Local business associations provide a platform for promoting your services to local businesses in your area.
There is less competition for geographical keywords, so it is easier to offer your service. If your client needs the domain Accountants, you will be lucky to find accountants.co.uk or .com available, although you might be able to buy it from who ever has it currently registered at a fairly high price. If the domain you want is SomeTown Accountants there will be less competition for that, more chance of it being found by local customers and greater value to the local business. This is an easy and quick way to get your local business customer's website ranking highly on the major search engines.
Small to medium sized local businesses tend to have a modest marketing budget. If you can help proprietors get more leads, more prospects and better cash-flow into their businesses, they will pay you for your internet marketing services. Get results economically by outsourcing the work to the right people. 500 spent on a good outsourcer (the business does not necessarily know how to outsource internet services) can get you resources (e.g. an optimised website) the local business will gladly pay you a lot more for.
Internet marketing isn't core business for most local businesses. Many prefer to stick with what they are good at (e.g. carpentry, cooking). They need someone to deliver a cost effective internet presence that gets them more customers.
Get the right training. You can build a business providing services to local business as part of their overall marketing strategy.
About the Author:
Before you spend your budget on your internet marketing training consider Georgio's advice, listen to someone who has been there before and save yourself not just money, but calories.
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