Apple's IO6 Passbook: Don't Let Your Company Be Left Behind
Passbook Advantages for the End User
With the latest software update, Apple dramatically increased the value, security and comfort that iPhone users enjoy by providing the iOS6 Passbook app to facilitate financial transactions both locally and globally. Whether boarding passes, store cards, tickets or coupons, your Passbook stores them securely in one central digital location. Add proximity-based information and details "push" service with all of these features accessible by Siri verbal commands and you will discover a virtual assistant who cares for you as well.
Passes from Passbook are Intelligent
It serves its purpose with time and location-based triggers. For example, you have bought football tickets from a ticket counter and stored them in Passbook. As you near the football stadium before the commencement of the game, your ticket will get displayed automatically on the mobile's screen. You can then get it scanned to enter into the stadium. Since Passbook passes can be updated in real time, it will be of great help to people who are traveling. You can receive flight or train information instantly. You can get the gate number where you need to proceed for boarding a train or a flight. It can also tell you the updated departure time of a flight or a train.
iOS6 Passbook will change the way businesses interact with customers and prospects. Even email pales in comparison. Businesses can now distribute their latest promotions to eager buyers instantly via Real Time Messaging. A restaurant or bar owner encumbered with excess inventory can boost his traffic during bad weather or on slow days. He can instantly send out coupons to the restaurant subscribers announcing a two-for-one special valid for that night only. The owner can then throw in a free dessert as well if the numbers aren't up to his expectations to further attract patrons.
Passbook Opportunity for Businesses
The iOS6 Passbook helps businesses go green or even greener easily. Passbook Passes can help companies garner precious press mileage through campaigns geared towards highlighting efforts to curtail their carbon footprint. Eliminating the need for loyalty cards and printed coupons, the bad press and emissions surrounding paper products and paper waste are a thing of the past. With instant direct-to-phone electronic delivery of passes to customers, there is no need for mailing printed coupons any more. The added convenience of managing and tracking transactions cannot be beat either. Coupon codes can be linked directly to individual customers, business can not only know exactly which offer generated a specific traffic but also when a particular customer used a unique offer.
Passbook is not currently tied with credit card information so can't be treated as a complete mobile wallet yet. With its huge consumer base, Apple is poised to push Passbook to be used for mobile payments.
Making the Transition Seamless
Companies and consumers alike are going to benefit significantly from Passbook. To see how companies and customers can make free Passbook passes and a service-provider, PassPages has created an easy-to-use interface that allows you to build a pass and download it to your phone, so consumers can start organizing all of their loyalty cards and coupons on their iPhones and businesses can start making and distributing coupons to attract more business.
With the latest software update, Apple dramatically increased the value, security and comfort that iPhone users enjoy by providing the iOS6 Passbook app to facilitate financial transactions both locally and globally. Whether boarding passes, store cards, tickets or coupons, your Passbook stores them securely in one central digital location. Add proximity-based information and details "push" service with all of these features accessible by Siri verbal commands and you will discover a virtual assistant who cares for you as well.
Passes from Passbook are Intelligent
It serves its purpose with time and location-based triggers. For example, you have bought football tickets from a ticket counter and stored them in Passbook. As you near the football stadium before the commencement of the game, your ticket will get displayed automatically on the mobile's screen. You can then get it scanned to enter into the stadium. Since Passbook passes can be updated in real time, it will be of great help to people who are traveling. You can receive flight or train information instantly. You can get the gate number where you need to proceed for boarding a train or a flight. It can also tell you the updated departure time of a flight or a train.
iOS6 Passbook will change the way businesses interact with customers and prospects. Even email pales in comparison. Businesses can now distribute their latest promotions to eager buyers instantly via Real Time Messaging. A restaurant or bar owner encumbered with excess inventory can boost his traffic during bad weather or on slow days. He can instantly send out coupons to the restaurant subscribers announcing a two-for-one special valid for that night only. The owner can then throw in a free dessert as well if the numbers aren't up to his expectations to further attract patrons.
Passbook Opportunity for Businesses
The iOS6 Passbook helps businesses go green or even greener easily. Passbook Passes can help companies garner precious press mileage through campaigns geared towards highlighting efforts to curtail their carbon footprint. Eliminating the need for loyalty cards and printed coupons, the bad press and emissions surrounding paper products and paper waste are a thing of the past. With instant direct-to-phone electronic delivery of passes to customers, there is no need for mailing printed coupons any more. The added convenience of managing and tracking transactions cannot be beat either. Coupon codes can be linked directly to individual customers, business can not only know exactly which offer generated a specific traffic but also when a particular customer used a unique offer.
Passbook is not currently tied with credit card information so can't be treated as a complete mobile wallet yet. With its huge consumer base, Apple is poised to push Passbook to be used for mobile payments.
Making the Transition Seamless
Companies and consumers alike are going to benefit significantly from Passbook. To see how companies and customers can make free Passbook passes and a service-provider, PassPages has created an easy-to-use interface that allows you to build a pass and download it to your phone, so consumers can start organizing all of their loyalty cards and coupons on their iPhones and businesses can start making and distributing coupons to attract more business.
About the Author:
Earl Johnson invites you to give Passbook passes a go. Using Passbook, you can store all of your tickets, coupons, loyalty cards, and other electronic passes. You can create, publish and manage your passbook passes. Visit our Passbook website to know more about Passbook passes and passbook benefits.
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