The Best Email Sequence For Turning Prospects Into Buyers
If you are a business owner who uses email marketing to make sales, working out what you should send to your subscribers can be confusing. After all, you want people to buy your products, but you don't want to bombard them with pitch messages in case they unsubscribe, or worse, start buying from somebody else. If you are wondering what to send your readers, here's a simple but very effective email sequence you can use to get great results. You could easily double the results you are getting from email marketing by following this process.
So your first followup message should always thank people for subscribing, and reconfirm that they've made a wise choice by joining your list. Then you should immediately start giving them the kind of information that's going to help them get from where they are to want to be, as it relates to your product. If you can get people moving towards their goal, and if they can see how your product helps them to get there, they are going to be much more likely to buy from you, either now or in the future.
But what if after you've sent an initial email series following this format, they haven't purchased? Below I've given you a simple email sequence that contains a lot of very powerful physiological triggers. Your readers probably won't be able to stop themselves from buying from you if your product really does help them to overcome their problem.
1. In the next email, you highlight one of the major problems your product helps to solve, and discuss the problem and the consequences of having it in the person's life. You want to aggravate the pain your reader has, so that they realize they need to take action and fix it. At the end of your email, briefly mention that tomorrow you will give them the solution to the problem you highlighted today. The idea here is to open a loop in your reader's mind.
2. The next day, close the loop in your reader's mind by showing them how your product can fix their problem. Make an irresistible offer, and you'll usually see a big spike in sales as people read through and understand your second message.
3. For those people who don't buy, send them your third message which highlights another problem your product helps people solve. Talk about this second problem, and make readers start to feel the need to solve it if it's affecting them. The forth message the next day shows how your product product can help solve this next problem. Then simply do this with each problem your product helps to solve until people buy from you.
So that's the simple sequence. You capture people onto an email list, and then follow up for a few days showing your readers how buying your product or service can solve their problems. If your readers haven't bought by then, you just go through and highlight a problem one day, the solution the next day, problem two days later, solution the next day. And continue doing that until they buy.
So your first followup message should always thank people for subscribing, and reconfirm that they've made a wise choice by joining your list. Then you should immediately start giving them the kind of information that's going to help them get from where they are to want to be, as it relates to your product. If you can get people moving towards their goal, and if they can see how your product helps them to get there, they are going to be much more likely to buy from you, either now or in the future.
But what if after you've sent an initial email series following this format, they haven't purchased? Below I've given you a simple email sequence that contains a lot of very powerful physiological triggers. Your readers probably won't be able to stop themselves from buying from you if your product really does help them to overcome their problem.
1. In the next email, you highlight one of the major problems your product helps to solve, and discuss the problem and the consequences of having it in the person's life. You want to aggravate the pain your reader has, so that they realize they need to take action and fix it. At the end of your email, briefly mention that tomorrow you will give them the solution to the problem you highlighted today. The idea here is to open a loop in your reader's mind.
2. The next day, close the loop in your reader's mind by showing them how your product can fix their problem. Make an irresistible offer, and you'll usually see a big spike in sales as people read through and understand your second message.
3. For those people who don't buy, send them your third message which highlights another problem your product helps people solve. Talk about this second problem, and make readers start to feel the need to solve it if it's affecting them. The forth message the next day shows how your product product can help solve this next problem. Then simply do this with each problem your product helps to solve until people buy from you.
So that's the simple sequence. You capture people onto an email list, and then follow up for a few days showing your readers how buying your product or service can solve their problems. If your readers haven't bought by then, you just go through and highlight a problem one day, the solution the next day, problem two days later, solution the next day. And continue doing that until they buy.
About the Author:
Looking to find the inside story on Hands Free Commissions? Then read this blog post to learn how to get started building a profitable niche marketing business.
Posts
0 comments:
Post a Comment