Thursday, October 31, 2013

The History Of David Judge And Michael Atma

By Aljur Poe


Up until now, Michael Atma and David Judge have been relatively quiet in the Internet Marketing space. Focusing their efforts and devoting their time in helping offline clients in the Brisbane area of Australia, to develop an online presence.

The pair have saw huge success running their consultation business and have done since 2006.

This hands on experience with SEO consulting helps keep Michael and David in a knowledgeable position on the SEO industry as a whole. One of the interesting things they mention is that some of the work their consulted on are a consequence of search penalties imposed, due to inexperienced SEO agencies using underhanded tactics for fast, yet short term results. It leaves them having to repair the damage, slowing the process down for clients to see results.

To remedy this problem, the two are releasing their most intuitive SEO report to date... The Future Proof Traffic Course, which is intended to educate all SEO consultants, as well as help those who want to get started in the business get the most in depth knowledge on the subject. The intention is to bring modern day best practices, into an outdated industry relying on strategic practices that no longer work effectively.

The thing with this type of training, or any for that matter is that people need to know who they're receiving advice from. Listen to the wrong person, and you could damage your own reputation, and that of your clients. This page explores the history of David Judge and Michael Atma to establish if they are in a position to put you ahead of the rest in search engine optimisation.

To get to that conclusion, the research takes us way back to 1996. A year when things were all different for David Judge.

Founder of Caf Globec, he gained hands on business experience as an offline business owner himself. Managing the day-to-day business and being smart about it.

His approach was one with an exit plan, executed in 2000, when he then co-founded his web design business, moving into the online space. That was through Success in Biz.

This business model was completely different as it focused on consulting with offline business owners, and getting their sites up online to tap into the powers of the internet. The experience would help him gain an in depth understanding of onsite optimisation, focusing on user experience.

Any business site must be functional to benefit the visitors landing there. That now requires a responsive design to keep up with modern technology. David knows this all too well, and factors that into client designs, helping their customers find what they want, when they want it, with minimal hassle involved in the process. The user experience is optimised on the site, while simultaneously optimised for search engine purposes too. This ensures the maximum visibility of the site via search.

Success in Biz was operational up until July of 2006, when Online Specialist was jointly founded.

Michael brought a different set of skills to Online Specialists, as his history, although later to business than David, started in 2001 in a consultancy role. This was his first business offering coaching services to SMEs with Life Success International.

Life Success International was a consultancy based service, where Michael offered his clients different business coaching services. Some focused on business building, others on an executive level, with other options for sales, conversion and coaching for business growth.

A core component to Michaels coaching was that he knew online was the place to generate higher returns than offline advertising would bring. It was more cost effective to establish an online presence, through brand marketing methods, boosting the leads clients received, and then focusing on converting those leads into new customers.

Later in his career, Michael Atma partnered with David Judge in 2006 when Online Specialists was founded.

Merging both their expertise into the one business is what's made their success in SEO consulting. David having the knowledge of increasing website usability, onsite SEO, silo structuring, internal linking and other aspects of web design, benefiting their clients by laying the foundations for success. With that combined with Michael Atmas' expertise in traffic generation, boosting leads, and increasing the conversion rates, the two are well positioned to know about search marketing on many facets. It's a business partnership that's well rounded and customer orientated.

A partnership that has been thriving for the past 8, going on 9 years.

As the market expanded with more people trying to tap into search consulting offline, a new market expanded. A market where the knowledge of the service was lacking, and that's when Michael and David opened their Pathcutting service, assisting others to gain the same knowledge they have, and improve the way SEO consulting is performed.

Some being search engine optimisation courses, others focusing on paid traffic, with their ultimate pending release of Future Proof Traffic, revealing a grand total 147 traffic generation strategies, all set up in a way to show people how to carry out marketing through organic search listings, without actually focusing on it.

The teachings provided are based upon the same steps used by Michael and David, in an instructional course, with their outsourcing blueprints provided. With the high number of marketing methods, it's best used with outsourcing, and it's how they've managed to get the work it would otherwise take 29 years to do yourself, and narrow that down to the nine years that they've done these business building activities.

Focusing on the target audience, reaching out to people are the focus, with the organic listing happen in reaction to the attention and not from strategic SEO manoeuvres to manipulate search algorithms wit questions SEO methods.

In conclusion, both David and Michael are in no doubt knowledgeable of SEo best practices, and in a position to teach you how to replicate their success, providing or using the same future proof traffic generation techniques they use themselves for their clients.




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