Tuesday, November 26, 2013

Convert Likes To Leads With These Facebook Marketing Tips

By Stavros Georgiadis


In terms of marketing, Facebook is almost unrivaled in its impact. Since Facebook is so popular nowadays, businesses all over are using it for marketing purposes. If you really want to improve profit for your company, you will need to create a Facebook page.

You posts should always be professional when you are using Facebook marketing. While social media usually has a relaxed tone, present your business and yourself professionally. If you stay professional, people will always view you that way.

Keep your page creative and different from other pages. Add pictures and color. Those on Facebook are more likely to visit a vibrant page instead of a dull one.

Try making a group as an alternative to creating a page. Facebook groups will encourage potential customers to establish their own community. You can use both of these options to keep your customers informed about and involved in your business.

Be sure that you're making posts that have value. Your followers should learn something from what you post or they should be entertained in some way. You don't want to "sell" your customers too often because this will irritate them.

Always answer comments and posts that show up on your Wall. Doing so helps you develop a good reputation. Answer Facebook inquiries as swiftly as you answer a telephone when it rings.

If updates are not relevant to your business, do not share them. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. Use your personal account if you want to share updates about personal projects.

Always respond to people when they make a post to your Facebook wall. If someone goes to the effort to contact your business, you should take the time to talk with them. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.

Be sure your posts are valuable. Each of your posts should contain information that your followers can learn from or use. Don't post just for the sake of posting. However, avoid "selling" too much to prevent your followers from getting tired of having your name popping up on the news feed.

Use the focus of your business as the basis for creating a group. This allows you and your customers a place to chat and learn. Facebook is a great place to offer incentives as well as an ideal place to interact with your customers. That can be a good way to get to know all the people who may purchase your products.

As mentioned in the introduction, marketing on Facebook is a great way for you to expose your business to new customers. If you use it the right way, you can get people interested in your business. Use what you have learned above so that you can get your business to where it need to be in the future.




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