Wednesday, November 27, 2013

Exactly What Is Article Marketing?

By Joe Burke


In this ARTICLE (wink wink) we're going to talk about how you can market your unique articles in an efficient way. Furthermore, we'll find out how writing articles is an excellent method of driving qualified targeted traffic to your web site.

What is Article Marketing

The major reason behind any sort of marketing is to increase visibility, i.e. get your product or your web site in front of as many interested people as possible.

Article marketing also allows the opportunity for your article to go 'viral' and have an additional webmaster pick it up and publish it on their internet site or blog. This certainly increases your visibility (the objective of marketing) and provides an intriguing opportunity of leverage. You may see your article pop-up within a social media network or the likes.

The first thing to comprehend in this Article Marketing 101 is that you do not merely write one article. You should consistently submit well-written articles regularly so you can develop authority and readership.

Article Marketing 101 - Know Your Target Audience

You may be able to do that with a little keyword research. Watching Google trends, or simply going to the forums within their communities and reading what they have to say. It might clarify any false tips you've gotten about your audience and give you fresh tips when it comes to what they're seeking.

Do Your Research and Do it Well - It Pays Off!

Don't skimp on the study.

Article Marketing 101 - Write a great Article & Headline

The search engines are getting smarter everyday, as well as the division among man and machine is blurring. Don't try and fool the search engines with keyword, keyword, keyword headlines. Make them catchy for people who're truly going to read your articles.

You could of course incorporate your search phrases into your article headline, and you ought to. But remember you want them to read full-natural and not seem like it's beefed up with steroids and packed with keywords that do not make any sense whenever you read them out loud.

Now the essence of a terrific title is one that 1) contains your search phrases 2) catches a readers eye and 3) entices them to understand far more.

Writing a great title is an art and incorporating terms like "tips", "how to" and "secrets to" can be very effective. You'll have to learn how you can pique your prospective reader's curiosity, and then keep her interested throughout the body of your text.

* Use short sentences and short paragraphs so your article appears effortless to review. * Use bullet points whenever possible * Create your article so your reader will certainly want to read it all and learn even more by clicking on the link to your website.

Each article directory has its own rules about the number of words you'll need to write and the amount of links you'll be able to place in your bio box and within the body of your text. Most will reject articles that read like advertisements.

This is by no means an extensive Article Marketing 101, however it does provide you the fundamentals and a number of points you ought to discover more about, before you start.




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