Thursday, August 29, 2013

How To Find The Best New York Web Design Company

By Amanda Baird


New York has no shortage of reputable New York web design companies to work with; meaning you will be lost for options when choosing the right service provider for your needs. Even so, knowing what to expect from a good company will make your choice of a service provider very easy. Here are some of the things that should point you to the right direction.

If a company puts too much focus on the appearance and not the functionality of a website, it could be a fake one. Functionality is actually more important than the aesthetic appeal. A website with a complex navigation, probably because of too much flash, or one whose content is not search engine optimized, or one that is not designed with the target audience in mind, it could be a waste of time and money.

You should also not work with a company that knows nothing about SEO. It is not uncommon to find service providers who concentrate on visual appeal of a site but do nothing on the web copy. Keep in mind that spiders and search engine robots only 'read' content optimized to the specific keywords within the website. This ensures the pages can get ranked high in the search engines as per the optimized keywords.

Even while paying close attention to optimization, a company worth its name should integrate the main elements of flash in all HTML web pages. This is what makes a site well polished and fully optimized both for human visitors as well as the search engine bots. Ultimately the site becomes informative, interactive, and very functional.

Never work with a company that takes forever to respond to questions and inquiries. When you send an email and get a reply after 5 days, you might consider looking for another company. This could just be a tip of the iceberg of what to expect when you have already paid for their services and you have a burning question that need to be addressed urgently.

Before hiring a web design company, you have to look at their website. When it comes to web design, you get exactly what you see and what you pay for. If their official website is poorly designed, there is no guarantee your official website will be done differently. While browsing through their site, try and look for any grammatical errors and/or broken links within the site. These are tell-tale signs of what to expect.

Do not work with a company that has no testimonials on their website or there are fake reviews and testimonials. The last things you should check before choosing a service provider are the testimonials and past client reviews. Each web design company should have a portfolio section or a testimonial part on their website such that past clients can post their comments.

When all is said and done, you have to work with a company that you trust. If there is no testimonial section, always take the initiative to request for contacts of some of their past clients whom you can talk to. Take your time to visit the websites of these past clients and contact them if you can for more details. This should point you to the right direction in regards to the New York web design company you wish to hire.




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